Women may spend more time and money on beauty, but don’t be fooled… many men are as invested in their appearance, and as the stigma against that investment is slowly lifting, a greater number of them turn to cosmetic procedures. Between 1997 and 2013, there was a 273% increase of men getting plastic surgery. They’re a booming part of the industry, which got me wondering, what are men having done?
As it turns out, the most common surgeries in 2013 – in order from most to least popular – were liposuction, eyelid surgery, rhinoplasty, breast reduction for the treatment of Gynecomastia or excess breast tissue in men and ear shaping. Men are even experimenting with Botox and other injectables. Botox is by far, the most popular non-invasive procedure amongst them however it’s worth noting that while men had more than 380,000 Botox procedures performed in 2013 according to the American Society for Aesthetic Plastic Surgery, this accounts for only 10% of Botox use compared to women for the same year. I’m more interested in a specific trend we’re seeing, and it all comes back to the why of the matter.
Whether any of us likes it or not, looks do matter, a fact that men are now being faced with more than they ever have before. As long as cosmetic procedures continue to become more socially accepted, the technology keeps improving, and the stakes remain high in corporate America- male cosmetic surgery will remain on the rise for years to come. It might only be a matter of time until men frequent the surgeon’s office as often as women do!
Information above provided by Smart Beauty Guide